In a collaboration with Intersport Running and Adidas, Iris Worldwide and director Bob van de Gronde explored the running stories of people pushing their limits in different walks of life. The content series, born out the new Adidas running platform ‘Faster than’, reveals how ‘fast’ is a mindset that can belong to everyone, where every real runner takes on their own unique race every time they lace up their shoes.
The trio featured are Dutch DJ and producer, Jarreau Vandal, British broadcaster Charlie Webster and British photographer James Carnegie. Each week a new story revealed the unexpected and unheard stories of how running impacts their lives in different ways.
Capturing topics from self-esteem to headspace, the series shows Intersport’s fast-growing running community how this mindset can impact and influence every aspect of anyone’s lives. With this campaign, Intersport aims to further assert its credentials as champions of everyday runners.
“Running isn’t just about being the fastest but being faster than you thought possible. Having a ‘faster than’ mindset and seeking the best version of yourself. That’s what these successful people do every day.” Ollie Giles, category marketing manager, Intersport.
Rachna Dhall, creative director, Iris Amsterdam: “We wanted to tell unexpected stories about real runners from outside the running world. Something that our Intersport community could not only relate to and be inspired by, but also make them think about why they run and how it affects other aspects of their life. And maybe see a bit of themselves in the Faster Than Stories”
– Agency: Iris Amsterdam
– Creatives: Rachna Dhall & Gustavo Figueiredo & Gabriel Abrucio
– Production company: Eyeforce
– Director: Bob van de Gronde
– D.O.P: Jasper de Kloet
– Producer: Cathalijn van Hattem
– Editing: Aaron van Blooijs & Eva Luna van Stigt Thans