O’Neill was born from the Pacific Ocean in 1952, the brainchild of Californian surfer Jack O’Neill. Since its creation, it has been at the forefront of action sports innovation for generations of ocean users.
But now the very oceans and waves that created O’Neill are under threat from a tsunami of plastic waste. This tragedy is the inspiration for O’Neill Blue; an initiative to produce sustainable surfwear using high performance eco-threads by Bionic, which contain recycled beach plastic.
Director: Andreas Roth
DOP: Arthur Neumeier